Interview with Mike Eisenhart (a doer of extraordinary things)

On Tue. 5/22/18 I interviewed Mike Eisenhart, PT during our weekly 30 minute virtual lifestyle medicine mastermind meeting. Watch this preview video below and click here to receive the recording link and the login details to future sessions! 

(* Current ProactivePTcoach Mastermind members see our private Facebook group for recording) 

Mike’s two decades of experience in integrating lifestyle medicine into his daily practice and all he’s doing to improve patient outcomes is quite inspiring. We shared what Mike’s doing to create population health, emerging trends and opportunities with lifestyle medicine that don’t require a lot of time, staffing or overhead expense to implement but that create a huge ripple effect in a practice and the health professional lives who are involved with it.

Mike Eisenhart is a husband and father of three, a son, a brother to 5 and an uncle to many. Mike is also a physical therapist, a health consultant, Pro-Activity’s managing partner and a self-proclaimed mad scientist on the move; a passionate subject matter expert in the realms of injury and disease prevention, as well as human performance and achievement. Mike can usually be found pushing himself (and the status quo) either on behalf of his clients or in an effort to live his personal mission of being a “doer of extraordinary things”. 
Mike Eisenhart, PTMike Eisenhart is a leader in the physical therapy profession having held posts at the local, state and national levels for the American Physical Therapy association, the nation’s largest professional association for physical therapists including the role of President of the association’s NJ chapter from 2015 to 2017. 
In addition, as one of the profession’s top innovators, formally recognized in 2013 for work done on Pro-Activity’s Prevention Model, which he pioneered initially in 1999, Mike has written extensively ranging from blogs and trade journals to more formal peer-reviewed publications. His most recent formal work was the chapter “Work Injury Prevention and Management: The Role of the Physical Therapist in Injury Reduction/Prevention and Workforce Wellness” in 2014, on behalf of the national Orthopedic Section of the APTA. 
Professionally, Mike is perhaps most widely known as a passionate speaker/presenter and coach, having lectured on health and prevention to thousands of clients, employers, professionals and students, in audiences both small and large over the years…..and when he’s not chasing his kids or logging the swim-bike-run miles, he can be found….sleeping of course.
Lifestyle Medicine Business Growth SummitP.S. If you haven’t checked out the upcoming 2018 Lifestyle Medicine Seminar I’m co-hosting in St. Louis on July 19th, 2018 with nationally recognized preventative health and business leaders Lynn Steffes, Jamey Schrier, Russ Certo and Staci Lyons, check out www.lifestyle-medicine-seminar.eventbrite.com!

Take Your Business to the Next Level

I can do itAre you truly engaging customers with your Rehab practice? 

Seriously … are your programming and marketing strategies REALLY working? 

It’s difficult to connect, support and continue engagement with Rehab customers. In my consulting with Rehab practices, I’ve seen 3 solid tools that support customer engagement and take your business to the next level.

First, are you providing any bonus offers for your customers? Customers (and future customers) are interested in that value-add that provides more of a connection to your practice. Free educational sessions, free consultations or special events are great ideas.

Second, are you offering anything in the realm of Wellness programming with your practice? Retaining customers beyond their therapy duration is a great engagement tool with fitness classes, fitness punch cards and health coach programming.

Third, how are you connecting with customers through social media? Most of us are NOT doing a good job in this area. Dave Bush and I recently hosted a webinar with Scott Reed, who is an expert in the social media realm with Rehab practices. Scott had a number of solid ideas for us to implement.  Contact me directly for insight on Scott’s ideas and expertise.

Be Proactive, Not Reactive in Your Business

Reactive vs ProactiveMore and more Physical Therapy practice owners are frustrated and stuck in a reactive model of care. Many are lacking a strong competitive advantage and fear losing market share to the competition.

Does this resonate with you? (If not, you’re ahead of the curve. Keep going and growing.)

If yes, keep reading! I’ve got some ideas and strategies for you to consider.

I am partnering with PT owners to assist them in becoming more proactive and coaching them to leverage the changing climate of healthcare reimbursement. You may or may not know that in 2017 there will be some significant structural changes to reimbursement policies with MACRA and MIPS. Within these changes lies a significant opportunity for private practice PT’s to be proactive and to create a competitive advantage in their marketplace. In doing so they will also create more committed referral partnerships from physicians and patients and bring back the passion they once had for being in private practice and healthcare. 

If you’d like to learn more about the changing trends in healthcare reimbursement and how you can integrate a turn-key healthy lifestyle coaching program into your practice to capture more market share and enhance your unique value proposition in the marketplace, contact me for a free practice consultation.